Social Media

Social Media

The emergence of social media has transformed the way that we can communicate with the mass market. Unlike traditional media, for example, a television programme like Coronation Street that will broadcast one programme to a large number of people, social media allows a narrowcast of a large number of programmes to individuals. This is done in a far more subtle way though, with inclusion of the individuals. Therefore a totally different approach must be taken to reach these people.

Basically, social media can be defined as people having conversations online. These conversations are delivered through channels like: blogs and micro blogs; online chat; social networks and social bookmarks; RSS feeds; message boards and podcasts; photo and video sharing sites; and wikis to name just a few!

Social Media dismisses authority, secrecy and hierarchy. Therefore people may share their opinions regardless of their upbringing, culture, social status, race, colour or creed and more importantly, can discuss these opinions that will further enlighten many truths and dispel any myths.

Social media gives businesses the opportunity to build loyalty and customer confidence in their products and services that they sell. Basically, People want to buy products and services they know and trust from sources they know and trust. Beware though, because social media can have the opposite effect!

Contact us to see how we can help you with your social media needs.