Paid Search Advertising

Paid Search Advertising

When you need instant results from your website, Paid Search Advertising or Pay per Click (PPC) or, otherwise called, Search Engine Marketing (SEM) can produce immediate traffic and instant profitability. Sponsored advertisements on search engines are an excellent way of getting your website in front of potential customers immediately. However, if you are not sure of what you are doing, you run the risk of spending too much, or having too much wastage because of lack of knowledge. A well managed PPC campaign will far outrank a novice attempt.

Our PPC experts will work with you to create a campaign that is optimised for your best keywords at the lowest price, and work to improve your conversion rates by testing and developing targeted landing pages, so unlike most companies that just offer to “manage” your campaign, we will work with you over time to continually optimise your campaign to increase your return on investment and to consistently drive traffic to your website that results in loyal customers.

Pinnacle Internet Marketing is a Google approved Adwords Agency; by instructing us to manage your adwords campaigns, you will also avail of the following additional benefits:
■A fixed point of contact for all Google AdWords related issues
■Access to our team of Campaign Builders, Optimisers and Ad Writers to help with the setup and management of all new accounts
■Advice and assistance with the resolution of billing and administrative issues
■Assistance with trademark white-listing and other policy-related matters
■Escalation of account review and disapproval issues
■Distribution of promotional vouchers for AdWords advertising credit
■Notification of new products, features etc
■Personal Google Campaign Manager linked to all future accounts

It is an ever moving science, and until the campaign begins, we cannot be certain what keywords will deliver the best and most economical sales leads. As we discover the “expensive” keywords, we intend to optimise for these rather than pay high charges for leads. As the campaign develops, campaign ratios can be analysed to target the highest number of sales leads for the least amount of money.

We will make use of all the main UK based search engines to ensure you get maximum exposure for your campaign.

PPC Management Pricing

A set up fee is payable, which depends on the complexity of the campaign and the number of ads that need composing. Thereafter, Pinnacle Internet Marketing charges a percentage of the monthly spend as a management fee. The savings gained from utilising experienced PPC campaigners much outweighs this cost. We reserve the right to charge a minimum fee of £ 100.00 plus VAT per calendar month for any month that ads are featured.